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Clutch of Cameras –

main attraction for Majority Visitors

Nurnberg Messe conjures international participation

Nurnberg Messe takes over Broadcast India 2017 for their first outing of Mumbai’s decades old Broadcast expo. Ramesh Meer the face of Broadcast India, energetically charging through the aisles with robust enthusiasm was present with a sense of control in having reposed the future of Broadcast India long term to Nurnberg Messe. Evidence of the new drill was apparent though this year the event presented a sense of Déjà vu. Blackmagic Design was the major anchor booth with the largest space hosting a wide range of their product portfolio. All the other regular anchor booths were present in their regular spaces - VTI/Panasonic, Cannon, Red, Agiv India, Cineom, Avid, ARRI. Broadcast India has always been a busy show focusing entirely on video production and post-production. Busy as it was, BI 2017 did not present any evidence of robust buyers whether from broadcast studios or rental companies. The lower end video rentals and marriage video segment was as usual the rush factor.

The expanse of the show has been comparatively small since now for almost a decade covering the same hall with the regular anchor exhibitors supporting the event, and the attrition rate is quite high with year on year many exhibitors not seen the next year. However to the credit of the credit of the promise of India’s potential new companies participate each year, net result is the show size is more or less the same for now almost ten years. Distributors representing scores of brands in bazaar style is the main ingredient of this event. Business visitors are chiefly courtesy driven to meet these distributors rather than check out new product, which Indian video market checks out at IBC and to some extent at Broadcast Asia. Though Broadcast Asia is visited as much for the Singapore Sling vacation than serious buying. Most serious buying is not so surprisingly done at NAB, Las Vegas.

The show had claimed around 400 participants and declared that they had witnessed around 21 new exhibitors this year. However, less that 150 unique participations were seen in the show. The list included companies from China, India, US, Honk Kong, Singapore and Norway. Of the new, around one third of the exhibitors were Chinese while close to 50% of the companies were Indian. Last year, the show had seen a participation more than 500 companies and around 44 new exhibitors which clearly indicates that the market has conducive for growth. Furthermore, the show brought disappointment to visitors with no major players displaying their latest products that were released at IBC 2017 at this show as the hiatus between the two shows was way too less for these companies to transport the products to India. The result of which was clearly reflected in the footfall of the industry professionals. However, companies like Canon did introduce its new range of cameras in Broadcast India.

Some of the leading brands who have displayed their products at the show include Blackmagic Design, Sony, AVID, RED Digital, Canon, Datavideo, Ross Video, FOR-A, Grass Valley, ARRI, Atomos, Carl Zeiss, Panther, Seagate, On Air Asia, AJA Video Systems, Playbox, IHSE, Primestream, Ikegami, Hitachi, Monarch, Netweb and Sennheiser among many others.

Apart from Canon C700 launch at the show, Canara Lighting had displayed their latest range of lights like Jagle while Sumo had showcased its range of display monitors. Meanwhile, Blackmagic, Panasonic and Red that occupied the maximum space at the show had displayed almost the entire product line up at the show. Companies like MRMC, AGIV, Cinescope and Ross Video amongst others had displayed camera robots at the show while companies like LAWO had come up with their mixing consoles. Meanwhile, the companies like Grass Valley, Sony India and Red Digital Cinema had displayed their high speed cameras at the event. The show also witnessed a lot of participation from equipment rental and post production companies.

The show that hosted various conferences that enlightened the participants on the topics like changing face of content management, role of IP in broadcast and file based QC on cloud amongst others. The products displayed at the show also helped underline the future of OTT, VR and AR in the industry.

The Indian media and entertainment industry is expected to grow at a CAGR of 14.3 per cent to INR 2260 billion by 2020, led by advertising revenue which is expected to grow to INR 994 billion at a CAGR of 15.9 per cent, says a report published by FICCI and KPMG. By 2020 the digital advertising market is also likely to scale up to INR 255 billion and contribute to 25.7 per cent of total advertising revenues. Increased share of mobile and video advertising as part of digital media is one of the things to look forward to as well.

For over the last two and a half decades, the Broadcast India Show has positioned itself as the single most interactive platform that showcases on one hand, the paradigm shifts in infotainment technology across the globe and on the other, allows technology seekers to connect with the innovators and experience the marvels first-hand.