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Masstech reveals the five things an effective news archive should enable – with a solution!

News organizations around the world are challenged by the amount of content they create. They need to be able to store – and purge – their content on a daily basis as they are constrained by a limited amount of production storage.
Few organizations can simply delete content after they've used it. After all, they've made a significant investment in that content and some of it will be needed at a future date.
Many organizations, with the best of intentions, have placed video tapes on shelves or put files on generic disk drives. This may work for a short period of time, but once a large number of video tapes or USB drives have accumulated, they are difficult if not impossible to search, making the content essentially useless. Moreover, tapes and drives can be easily misplaced.
To avoid this problem, organizations should look for an archive system which enables them to accomplish these five things:

•Easily Preserve Content
Whether you have shelves of old video tapes or are routinely archiving at the end of each show, you've got to get your content into the archive and protected. Daily archiving should be straightforward: You want to get the video and all related metadata, including any scripts and captions, into the archive and firmly linked. The longer you wait the more likely content is to get lost or metadata disassociated. Your ability to discover and use this content later depends on the quality of the metadata linked to the media.
If you have video tapes sitting on a shelf you’re in a race against time: The older the video tape the less likely it can be played. A proven approach is to ingest all old video tapes and attach images of written metadata to the digital asset, including tape labels and cut sheets. At a later time, apply manual or automated processes to log and describe the now digitized and archived content of each tape. Some of the benefits of this approach are that once digitized the content is no longer at risk of decay, shelf space is freed, multiple journalists can access the same content simultaneously, and any manual logging or transcription can be done by multiple staff on or off premise.
•Create and Enrich Metadata
Your ability to discover and use content in the future depends on the quality of the metadata linked to it. Once all the existing structured metadata has been attached to an asset we can derive additional metadata to enhance search capabilities. For instance, automatic processes can derive category and classification of metadata from scripts. Transcripts can be automatically generated by speech-to-text services. Scenes and objects can be recognized and logged through advanced systems which apply machine learning. The future value of content can be increased by the quality and quantity of metadata associated with it.
•Pick the Right Storage
Solid state, spinning disk, LTO tape, optical disk, and cloud are all options but each has specific performance trade-offs vs cost. A combination of storage types can often best meet technical and workflow requirements. An effective archiving system should integrate with the combination of storage you pick.
•Actively Manage the Archive
Archiving is a long-term proposition. Archive requirements and available storage options change over time. An effective archiving system will allow you to change storage locations, file formats, and bit rates according to business rules as content moves through its lifecycle. Active management will allow you to use the optimal combination of storage and price to ensure the archive continuously offers the best value for money.
•Search and Restore Simply
Archived video is only useful if it can be easily found and used. Your archive system should be integrated deeply with the NRCS to allow journalists to search for content without having to separately access the archiving system and transfer files manually. Users should be able to accomplish the required tasks with a minimum of windows and clicks.
Masstech offers archive and asset management systems that empower you and allow you to meet these challenges.
Masstech – a trusted provider of media asset management solutions for over 15 years – offers solutions that effectively archives, extracts metadata, and integrates with multiple storage systems. The solutions, built on the robust and flexible MassStore platform, allow multiple local or remote users to log, annotate and segment content to increase discoverability. It supports most file formats, and can automatically transcode files between formats so that no content is ever unavailable.
Masstech believes interacting with a news archive should be simple. Content should be archived with associated metadata quickly and with as little extra effort as possible. Masstech supports automatic archive from major newsroom systems such as iNEWS, ENPS, and Octopus. Deep integration with these NRCSs makes finding archived content intuitive and fast. Moving archived content back into the current production cycle is done via drag-and-drop within the NRCS. A comprehensive search feature allows all metadata to be searched, ensuring that all relevant content can be found quickly. Everything about the archive should add value to the editorial process.
News Archives are Different
The fundamental difference of news archives from entertainment archives is that the value of each news asset is generally unknown at the time it is archived. To realize the value of the content as much as possible, Masstech offers services that generate more metadata, such as derive transcripts from spoken material, derive structured descriptions of content in the visual field, and categorize content. It provides a sophisticated search engine which operates on this rich metadata to enhance content discoverability.
It is the nature of a news archive to contain a large amount of content that will, ultimately, never be used. Unfortunately, we never know for sure what will not be used in the future, so we must keep everything. To further lower cost and maximize value, Masstech provides tools which can help spot content less likely to be used and dynamically manage storage formats and locations (local and cloud) to dramatically reduce operating costs per megabyte without actually deleting content.
Masstech provides a suite of tools and configurations designed to optimize your archive in a news environment. Learn more at www.masstech.com.