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PERSPECTIVE


Broadcast India Show phantom international brands aboard

The fortunes of this magazine have been flowing with Broadcast India. In my editorial in 1989 I expressed a need for an expo for the pro audio and video industry and before I could say “expo” again, Broadcast India was launched in 1990 by Ramesh Meer at Nehru Centre. Ramesh Meer’s dynamism, enthusiasm, vision was remarkable. The first show was an adrenalin rush for the community of video savvy studios or rather video camera users, in Mumbai, it was probably India’s first ever event with ‘high technology’ with high-tech gear displayed. The impact of high-tech video gear displayed and opportunity to touch and feel and explore one’s future in this emerging business was fantastic.

Ramesh Meer himself ofcourse couldn’t contain the euphoric moment beaming and rushing across the exhibits to “make it happen”, everything required him to push the button, and the response from Bombay, the advertising and creative capital of India and the movie industry experiencing the high of television was indeed enthralling.

Broadcast India grew and shifted to World Trade Centre and then when I launched Indian Broadcast Expo [IBE] at the expansive Bombay Exhibition Centre in 2007, Broadcast India too shifted again to host a BI at a larger venue.

BI India has been stagnant ever since it shifted to BEC. BI 2017 reflected clearly Broadcast industry in India does not possess the juice driving video and broadcasting globally. Attending BI immediately after IBC in Amsterdam (see ‘OTT and IPTV have taken broadcast by storm’ on Perspective sept-oct issue) I realised BI has plateaued delivering mostly video production equipment since 2007. BI hasn’t grown year-on-year and has become predictable, with exhibitors dropping off and new companies joining, leaving the show very small in respect to the Indian market, which is actually really big, vast and huge in terms of television.

‘Clutch of Cameras main attraction for majority visitors’ (page 30) BI 2017 reviewed by Mrinmai Shinde, Managing Editor, BVP. Essentially it’s a scramble for the camera market among major brands viz Cannon, Sony, Red, Blackmagic, Ikegami, Arri, Panasonic et al. Most visitors zoom in to demo new cameras. It’s amazing other high-end gear like camera support is ignored by most visitors. This per se speaks volumes on visitor profile. The rush on drones being flown on one booth said it all. The fascia on most booths were misleading in displaying brands as exhibitors whereas distributors only were participating. Nurnberg Messe decision is dodgy. I found my impression belied time and again expecting to engage original manufacturers realising show was distributor driven as always. Close to 50% of new exhibitors were Chinese OEMs. Against a boast of over 500 exhibitors this magazine counted just 111+. Duplicitous listings conjured higher figures. Be so as it may, the show was indeed organised well and there was enough product and technology to enthuse actual users.

Achim Gleissner, Head of Sennheiser Broadcast Systems, gave a thumbs-up to BVP mag, meeting our edit team to interview introduction of VR microphones to Indian market (page 14). Sennheiser strongly supports this mag.

BVP is focused on getting you gear you could use. Our product focus works hard to bring you 10 hot Tripods, and Leading Pan and Tilt Heads.

Rafey Mehmood, innovative cinematographer explores his technique on new technology eager to exploit inventiveness in his art from new features in cinema cameras. Active at Cinematographers Combine, the association of leading DOPs, Rafey met up with BVP to share his unconventional views.

Our Jan-Feb issue theme is Newsroom. Get ready to update and upgrade. Video Production cutting edge in BVP is the App(lication) for winners.